Discover Ideas uses uncanniness and humor to unpack our relationship to commodified images. Using Pinterest as a point of reference and departure, the book concludes with the following argument:
Pinterest functions as a Sisyphean doll house – a space in which grown men and women ( but especially women ) play out their subjectivity – imagining and reimagining possible futures by eternally laboring over the organization and rearrangement of commodified objects. The tedium of domestic chores is replaced by the processing of data and the refinement of an aspirational, minimalist aesthetic. The future contains endless possibilities but every one of them looks the same: timeless, placeless, and exquisitely well-lit.